Rivals for what?
If people simply want to focus on the division each year, not a terrible idea, then (as someone else posted) our rivals for the past 30 years have been Maimi, Buffalo, Indy and the Jets.
If we are discussing the teams stand in the way of our next Super Bowl, then I must list PITT, INDY, and DEN. We have history with them all. And even though we're the best, on a given day in the playoffs, in a given season, one of these teams could very well beat us. And I would add MIAMI because they have two shots at us. They potentially can beat us in the division and in the playoffs. The NFC sux. So, over the next four years (the rest of the bb's decade), I expect these four teams to have the greatest chance of beating us out of a conference championship. For me, no other teams come close.
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RESPECT OR HATE OR BOTH
That is a matter of personal style. Fans from everywhere have their choices. Me, I hate Miami. Miami has taken more away from the patriots than all the rest combined. Schula actually wrote the rules, and intimidated the refs to changing their decisions. MIA also dominated when the pats were weak. I hate DENVER. I remember going to Denver EVERY YEAR and losing. I remember many losses to DEN. And I remember a classless team.
Personally, I have no hate for the bills or the jets. The bills have always been a class organization, well until senility has now set in. They have always played us close and well. Some hate the jets because of the coaches and players we have shared. Actually, I find family hard to hate. After all, for many, many years the patriots and jets fighting with Indy for the right to first pick in the draft. How can you hate a team that hasn't won a SB since Namath?
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INDY AND PITT
I have always had respect for PITT. They have played great football for many decades, and have been the class of the conference (except for the current dynasty of the patriots, of course).
For me, I respect Indy, their quarterback and their ability in recent years to put quality (and entertaining) teams on the field (much like the pats of the past ten years). Also, it hard to hate a team that you always seem to beat. And yes, I feel sorry for Manning, who can't seem to win the big one.
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MY BOTTOM LINE
If we don't win, I would rather PITT or INDY win than any team in the NFC. That's just my approach to the game. I have absolutely no problem rooting for the AFC team, unless they are MIA or DEN. And even Denver! I wanted Elway to finally win one, something Jim Kelly (a fine Qb for a fine team) never did in four chance in a row.
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just my 2 cents