Betcha vitamin water, will pay Urlacher handsomely for this one.. seems a bit silly, but talk about getting free press, Chicago Tribune will probably run this on the front page tommorrow. http://www.msnbc.msn.com/id/18180024/ NEW YORK - Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league. NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday. Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFLâ€™s official drink. McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl. A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl.