SI’s Albert Breer summed up the policy thusly:
“To put that in perspective, Broncos safety Darian Stewart was fined $18,231 for his high hit on Cam Newton in the opener. Under this policy, if Denver had posted video of the hit, the team could incur a heavier penalty for a first-time offense.”
More rules: The almighty NFL is merciful enough to allow teams to retweet videos posted by the official league account, because if anyone’s going to grab eyeballs away from televisions, it’s at least going to be an NFL-owned entity.