The plan was for night one and the first-round only, just for the sake of making it easy since there's no pick to be made and it should be easy for people to simply go on living their life that night
Obviously the draft is one of the most important parts of the offseason and while I'll be planning on following it via Twitter on our end, it's hard not to stumble into articles written about players, etc. on ESPN.com when you're trying to research that player. Plus Mike Reiss makes that nearly impossible given his reporting value and the information he provides, so it's hard to really pull this off for longer than that.
This really wasn't meant to be a crazy movement, it's about a coordinated effort of doing something most of us should be anyway given the lack of a selection and the impact it can have both on-air and online. Some might think it won't accomplish much, but the online part is especially important, since it's actually possible to make both sites lose as much 7 figures. Granted that's not much when you're a billion dollar corporation, but that's enough to throw off their numbers enough where while it won't cripple them, it will sting, and that should be satisfaction enough given how this whole mess has continued to play out.