90% of what he says is repeated in every pre game speech delivered by a DC. It's the other 10%, the over the top admonitions to specifically target individual players ACL's or take head shots and keep inflicting damage on the head even after the play and even if you weren't initially part of the hit - that and the money being directly tied to it by the DC himself that underscores why Goodell had to come down on NO the way he did. Loomis and Payton knew who he was and what he did when they hired him. They gave him carte blanche - hell, Sean even paid $250K of his salary to keep him there in 2010-11 - and even after being repeatedly warned by the league to cease any bounty program they simply chose not to do anything to stop it even though it violated league rules on multiple grounds - not to mention the way Williams perverted it moral and legal grounds. All at a time when the league and the union and their own QB were pushing a hightened health and safety agenda on behalf of all players. Including players who are now increasingly suing the league for not doing enough to enhance their safety earlier...
Friggin' self absorbed, arrogant morons - which is why they make the best example and deserve to be made one.
And anyone who still can't see the lack of rational correlation between this and being punished and made an example of for violating an administrative rule about camera placement beyond Goodell firing a warning shot across their collective bows is an equally self absorbed, arrogant moron. Like the idiot owners in Dallas and Washington who apparently still don't get it. This isn't the good old days of leather helmets and cowboy owners pushing the envelope and rolling the dice. You're either part of the collective and you play by the rules or you pose a threat to it's greater good and you're going to be brought to heel by any and all available means.
Who Greg Williams apparently is and what he does represents a slap in the face to every competent FO and coaching staff in the league who labors to build a solid team and coach it up to do their job in relation to all the rules. Williams so called system consisted of being a glorified cheerleader who simply strove to tap in to the worst aspect of his players natural competitive drive and pervert it into something destructive to them and their opponents - who happen to be their peers and also their partners in this modern day NFL. You wonder why so many of these guys scoff at or mock rules - it's because guys like Williams have encouraged them to believe they are beyond being ruled by idiots in suits. Goodell is in the process of giving them all a long overdue lesson in consequence. Welcome to reality and the business of football in the twenty first century, gentlemen.