But is it?
These WRs require large investments and the return on that investment doesn't really seem as significant as other positions.
The big-name guys all averaged $10-$16M a year, sometimes hitting $20M+ in salary cap charges. They required 1st round picks that could have been spent in other areas and with better returns for the team.
And what about the draft costs of a 1st rounder on a WR? Yes, draft picks are free in a way, and spending them on one position means another area gets ignored. Does getting a big WR matter if you don't have a QB or if your OL sucks?
The Seahawks haven't spent a 1st on a WR since Koren Robinson back in 2001. The Packers haven't since 2002 and Javon Walker. The Patriots haven't since Terry Glenn in 1996. The Steelers haven't since Santonio Holmes in 2006. The top teams over the past decade haven't often invested much in the position, in draft capital or salary cap room.
The major exception would be the Giants, who have spent a 1st last year on Beckham Jr. and a 1st on Nicks in 2009. Yes, they won a Super Bowl, but they also have only made the play-offs once during that period. Unfortunately for us. Nicks had a good play-off run that year, but he's hardly anywhere close to that prototypical #1 WR.
Yes, it would be nice to have a 6'5 future HOFer WR. I just don't know that I want to spend a 1st or tens of millions of dollars to make it happen.