I was listening to a former NE TE on a radio show this morning who was talking about how BB personally instructed all players on how to respond to media questions. He would read articles on Mon and Tue and then say: they're going to ask you this and you just say it will have no effect on the game and so on.
He said that he had never seen anything like it in the other 5 teams he played for, the level of detail that BB would go into to control the message. Very smart, it reduces all the locker room drama that you hear about every season from other teams.
There was also some mention of that media strategy in Pepper Johnson's book Won For All. Belichick is a no-stone-left-unturned type of coach and that is another example. My favorite though was this year when he coached the team on how to handle the extra time in the locker room for halftime of the SB.
Another trait that I like about him is his lack of an ego. When he states that it's a players game he means it. Here are two quotes about Belichick that came from the Halberstam book The Education of a Coach;
The first quote about Belichick is from a Boston political columnist by the name of Joan Vennochi who rarely wrote about sports. Belichick, she noted, wasn't "glib or glitzy. At press conferences he sometimes seems a little goofy and is often way too grim. But he is a leader without the swagger, selfishness, and pomposity that so many men in business, politics and sports embrace as an entitlement of their gender and position."
The second quote comes from Peter Richmond, a writer from Cleveland. "What's interesting about him, and was judged a weakness in Cleveland, was that he did not play any games. There's nothing fake and there never was. He is what he is. There is no pretense, and he is utterly authentic in a world where, because of television, there is more and more which is inauthentic. What's troubling about all this is that a lot of people are more comfortable with the inauthentic, if it is reassuring, than they are with the truth, if it is not reassuring. He doesn't play the role of the coach. Instead he is the coach."