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CLICK HERE to Register for a free account and login for a smoother ad-free experience. It's easy, and only takes a few moments.The new ticket prices for the Preseason, Premier and Marquee games are listed
below, along with the total season ticket package price.
Variable Price per Game
Seating Level and Area Preseason Premier Marquee Total
Lower Level Midfield $95 $195 $245 $1,950
Lower Level Sideline $83 $169 $212 $1,690*
Lower Level Corner/End Zone $71 $135 $167 $1,350
Mezzanine Level Corner $57 $117 $147 $1,170*
Upper Level Midfield $49 $99 $124 $990**
Upper Level Sideline $45 $89 $111 $890*
Upper Level Corner $27 $65 $84 $650*
* Price unchanged since 2008.
** Price unchanged since 2012.
But I can't see how they'd sell enough of them to make any kind of difference since the stadium is sold-out to season ticket holders (hence the many thousands on the waiting list).Agreed. Actually, it does mean something - they can now charge single game ticket buyers more for 4 games during a season, thus increasing their bottom line.
Here's how they'd handle that: print "FREE" on the preseason game tickets and then increase the price of regular-season game tix to make up the difference.They would really impress me if they did not force season ticket holders to buy preseason games. But since that means they would have to charge a very small ticket price to get anybody to go, that will not be happening soon.
But I can't see how they'd sell enough of them to make any kind of difference since the stadium is sold-out to season ticket holders (hence the many thousands on the waiting list).
Here's how they'd handle that: print "FREE" on the preseason game tickets and then increase the price of regular-season game tix to make up the difference.
The more I think about this "variable pricing" nonsense the more insulted I feel as a longtime season ticket holder. It's just an illusion presented as an attempt to appear more equitable in some way.
Also, they don't let you resell preseason tickets on Ticket Exchange.
I was complaining about nothing, just stating a fact. Personally, I attend the preseason games.Cry me a river. Give those pre-season tickets to your local boys club or something and take a tax deduction.
Seriously, you are complaining about having season tickets?
Are they going to identify the "Marquee" games before the season starts? How is that going to work? What happens when they identify next year's Cincinnati game as a "Marquee game" and the Bungles revert to form? The later in the season the game, the more chance for this to get messed up.
This makes sense for the NBA or NHL where you can get 10 game or half-season packages with the caveat that you can only select a certain number of tickets from a given 'tier,' noting that there's always going to be more demand to see the Lakers, Celtics, Knicks, Rangers, Canadiens, or Bruins than there will be for the Raptors or Panthers, for instance. MLB same thing - Yankees or Red Sox will be a platinum tier so there's a limit, Royals won't be so go crazy.
It really makes absolutely no sense for the NFL where the only package available is the 8+2 full season and preseason package.
That assumes that every franchise is among the successful ones (like the Patriots) that have no trouble selling out their Season Ticket allotment. If your team relies to any material degree on game by game sales, then it probably does make sense, especially when it comes to filling seats for "bad" teams.
Not every team is like the Pats, which could make a lot more money by auctioning their premium tickets to the highest bidders than by selling them in (reasonably) affordable packages. Stubhub and other markets have taken the first step towards setting a differentiated price for NFL tickets.
I see this as a first, baby step towards creating a more efficient market for NFL tickets. Given the Krafts' backgrounds, I think they probably see it that way as well.
The seats they have allotted for season tickets are sold out, but that doesn't mean every seat in the stadium is sold to a STHer. All the Patriots are doing is trying to increase sales for the preseason games (plenty of great seats still available) but charge extra for the high demand games like Denver or Pittsburgh.But I can't see how they'd sell enough of them to make any kind of difference since the stadium is sold-out to season ticket holders (hence the many thousands on the waiting list).
60 inch TV + cheaper food + multiple friends for no additional charge + easy bathroom access + all you care to drink beer with no worries + no ridiculous rules regarding re-sales or searches or the like > Traffic hassles + stadium experience + ridiculous financial cost.
They're now going to price even the most highly sought after games out of range. This will just speed up the transition from wanting to go to some, or all, of the games to wanting to watch them all at home.
Most successful franchises have no issues selling out. The law of supply and demand already works. The Patriots, Cowboys, and Steelers could probably charge as much as they want and still fill a stadium. It wouldn't be affordable for the 'average family' but that's the price of the free market. Then again the market's not really free because tickets can only be bought in sold in a single marketplace - or two or so due to Stubhub, but even those are resellers and not a primary market.
The franchises that do have issues selling out could use variable pricing to set ticket prices in a more efficient manner, I suppose, but they're going to have to figure out a way to better predict ticket demand.
I was a STH growing up and my father got rid of the tickets he had since 1967 after they built Gillette. Since we were coming from Albany, it was an additional few hours of After that, we started going to one or two games a year in Buffalo or New York via bus tours, and those are more fun since you can get as liquored up as you want without having to worry about driving.
Also, good choice of bourbon with the Buff Trace. Not too expensive but better than some much higher-end stuff, in my opinion.
According to the team's ticket office there is no allotment set aside for single-game sales. What goes on sale individually via Ticketmaster before the season, in their words, "are incidentals." The vast majority of the stadium is sold out to season ticket holders.The seats they have allotted for season tickets are sold out, but that doesn't mean every seat in the stadium is sold to a STHer. All the Patriots are doing is trying to increase sales for the preseason games (plenty of great seats still available) but charge extra for the high demand games like Denver or Pittsburgh.
And it makes sense. Why in the world should the Patriots lock themselves into selling their extras for the preseason games at the same price as their extras when Denver comes to town? All that does is make the preseason tickets go unsold and the Broncos tickets go for far less than they could otherwise have gotten.
None of which trumps a crisp fall day at the stadium where you join in the energy and passion with fellow fans and see/experience things no TV can provide. But that's just my opinion.60 inch TV + cheaper food + multiple friends for no additional charge + easy bathroom access + all you care to drink beer with no worries ...
According to the team's ticket office there is no allotment set aside for single-game sales. What goes on sale individually via Ticketmaster before the season, in their words, "are incidentals." The vast majority of the stadium is sold out to season ticket holders.
60 inch TV + cheaper food + multiple friends for no additional charge + easy bathroom access + all you care to drink beer with no worries + no ridiculous rules regarding re-sales or searches or the like > Traffic hassles + stadium experience + ridiculous financial cost.
They're now going to price even the most highly sought after games out of range. This will just speed up the transition from wanting to go to some, or all, of the games to wanting to watch them all at home.
i do think, tho, that the data are already available to enable franchises to match ticket demand with a sophisticated pricing strategy, given the mind boggling array of consumer data that gatherers like Google and retailers like Amazon now have. sorting that kind of data to correlate purchase behavior and buyer profiles with demand price elasticity (or lack thereof) and build a pricing model is more than feasible and is only a matter of someone as bright as the Krafts investing in doing just that...if they haven't already done so.