"Dwight's religious appeal is amplified by the fact that the majority of this country can relate to what he practices, but it would be a mistake to use his celebrity as a bullhorn for his personal beliefs," said Scott Becher, president of Sports & Sponsorships, a sports marketing firm.
"There are some people who are disgusted at a guy like (St. Louis Rams quarterback) Kurt Warner, who after winning the Super Bowl gives glory to ************," said Mike Rohrbach, the long-time chaplain for the Seattle SuperSonics who also directs Run to Win Outreach, a youth sports ministry. "They think, 'I don't need to hear about religion when I'm watching the game.' "