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...and a football town in the Brady years
NFL TV ratings will always outdraw, but folks around here watch. They watch the Sox, Celts & Bruins, win or lose. It's just the saturation of media hype and overemphasis on winning instead of the game, the players and the sport is draining. Of course we want to win, stupid, but nobody always wins and we want to enjoy the game and our team regardless of whether we go all the way.
It really didn't turn into a football town until at least midway through the Brady years though. The first half of the Dynasty, this town was firmly a Red Sox town. As I pointed out in 2003 and early 2004, WEEI was all A-Rod all the time during the Patriots Super Bowl run. Even with three Super Bowl rings in four years, the Red Sox still dominated the talk on WEEI. I would say the dynamics didn't start to change until 2007 when the Patriots had such a dominant team.