He did not lose $30MM. He was given $30MM in stock options to film a few videos, show up at some events and have tweets posted on his account.
Said options were conditional and could not vest until certain dates long into the future (hence he never sold them). He very much knew they may be worth a lot less by the time he gets them which is why they were such a large amount. He would not get paid anywhere near that money in cash for any such work.
Had they vested, he would have paid a lot of taxes on them.
So in summary, he lost a promise to cash some stock options by a certain date that had a high % of vesting at a much lower amount. He never lost money he had in his bank account.
Exhibit A why writers write click bait articles and titles (for people who always complain about them). There are many people that take them at face value without a clue and then just parrot them endlessly.
With all due respect; of course.