Which is exactly what I said but that doesn't change the fact the NFL won't notice. They are the target of this boycott. I'm not trying to disparage the way people want to show their frustration with the league. There are just some methods I don't understand the rationale of.
I am not doing this to get the league's attention. I am doing this because I like to have higher standards for the activities and entertainment that occupies my time and money. I think Deus Irae summed it up very nicely. Regardless, you ought to rethink your idea that the NFL won't notice. At some point, revenue will stop increasing, as it always does, and that's when they begin to feel the bleed and realize that alienating customers was a huge mistake. With all business, everything is great when its booming, but then momentum shifts. As revenue increases, so do operating costs and salaries. I am willing to bet my life that sometime in the not so distant future, the owners will be very distraught about the finances of the NFL and will look back on these booming days of profit, trying to reclaim them. Nothing lasts forever. A time to sow and a time to reap.
I realize that some of these products are partnerships and not fully the NFL, but just for the heck of it, let's go through one year of what I typically purchase.
Television watching is on average about $.04 per 60 second ad for each viewer. I typically watch 4 NFL games per week, a lets just estimate that's also 4 hours of ads. We will round off to $8 per week in ad revenue. Multiply that X 20 for average with preseason, playoffs, etc. That's
$160 per year in ad revenue. Also used to watch a lot of ESPN and NFL Network, I'd say half the number of hours of NFL. Add another
$80 for those networks.
I'm really not sure how much ESPN.com, NFL.com, and fantasy football partners would get from me, but I am a heavy web user and sports fan. Based on some figures I read, let's just guess
$50 per year combined for ad revenue. I was also an ESPN Insider subscriber and canceled that, which was
$15.
Sunday Ticket is about
$350 per year with mobile streaming included.
Merchandise I'll estimate
$50 per year, though many would spend more than me. I'm just not a big apparel guy.
Face value for tickets is roughly $300 for my wife and I. Add in concessions, parking, etc. and we'll say $400. I try to do a game every other year, so
$200 per year.
For a grand total of
$905 annually...I realize this is not scientific and I'm sure some of these numbers aren't exact, but I'm also sure I spend a lot of time and money n the NFL, so something close to $1,000 would have been my guess before compiling this. Keep in mind they are pulling I something like 12,000,000,000. That's a mind boggling number. They make a lot of money on each customer, particular more active ones like myself.
Just rounding up to $1,000 for me, let's go a little further.
1,000 in revenue losses for the NFL in 2016. But let's multiply that over the next 30 years.
30,000 loss for the NFL. My kids will certainly not be "carrying the torch either" so their lack of interest will likely at least double mine. There are two of them, and if not for Defamegate, I'm sure they would have been lifers. Is it that inconceivable the NFL will suffer over a
$100,000 loss from this disgusting sham suspension? I don't think it's that far out of the question.
Will they notice? I don't know. I do know that an additional $100,000 will not be in the bank accounts of those lying scumbags, though.
