First of all, there's nothing really in this story that justifies why, even knowing that Total Football Revenue is part of the Salary Cap now, the cap would rise so much by 2011. The biggest part of the equation would still be the TV package and from what I know the NFL is still an advertising loss leader - i.e. networks want it to promote other shows... that the advertising alone doesn't cover their costs + what they pay the NFL.... so I don't see TV packages rising as much as this rumor would predict. Also, I think there's still another shoe that's going to fall in terms of the halve and have nots in football - that is while the equations might make the cap rise significantly (even if its not as much as this) that doesn't mean that every owner has the ability, or will choose to spend up to such a high cap. While these sort of predictions on the surface might suggest that one could backload contracts and still afford them, if the cap rises too fast it could wreak havoc with player team relations - i.e. - you think there are a lot of holdouts of guys under contract now? How many more would there be with this type of money available for guys who, relatively speaking, have outplayed their contract. It could create a chaotic situation if the cap's not handled properly and made to grow a bit slower than this.