How about starting by not supporting outright lies by their colleagues? Chris Mortenson published outright lies fed to him by league office employees with an agenda. That was the match that started the idiotic deflategate fire that caused Brady and the Patriots to endure months and months of abuse and legal challenges that continue to this day and cost the Patriots a first and a fourth round pick. At no point has he ever taken responsibility or outed the employees who deliberately lied to him, and rather than call him out for such abuses of journalistic ethics his colleagues refused to comment other than to support him and tell everyone what an outstanding journalist he is. And while I can certainly understand journalists protecting their sources that protection should be null and void when those sources deliberately feed them agenda driven lies. This is just one example of literally thousands and thousands of stories that we are fed that have no basis in fact and that lead to society having no idea what is or is not true, and that runs across the spectrum in every aspect of the media. Every outlet has a corporate driven agenda and they don't care about the truth they only care about clicks and ratings. It's the media that need to police themselves and call out the lies and absence of factual evidence to support their stories, but rather than do so they just double down for their side, and it doesn't matter if it's Fox or MSNBC, ESPN or the NFLN, the NYT or the Houston Chronicle, all of them deliberately feed us stories they know aren't true and the only ones who contest it are their mirrors on the other side. It's the media and their corporate masters that have destroyed journalistic ethics, not the public. Unfortunately there is no answer for it because we are a corporate driven society and corporations have no ethics or honor other than to the bottom line, concepts like truth and honesty and justice are completely foreign to them and that's why they are disappearing from our society. It sucks but that's the way it is.