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The public is not a jury that's vetted to decide a case. They're prone to read headlines and ultimately believe exactly what they were hoping for, but it's hard to emphasize how impossible it would have been for Brady to ever win any type of PR battle when this isn't just the public but a fanbase that by its nature only supports about 3% of NFL players and sees the other 97% as the enemy/opponent, and beyond that, judging the merits of a case based on their negative perception of Brady.
Accusations alone, with even a shred of perceived credibility, are enough to fry the most envied/hated player in the NFL. Let's not act like people screaming "Brady destroyed his phone" are arguing from a position of reason and evidence and many weren't already running to Twitter to declare that "Brady is overrated!!!" at the same time. A big chunk of fans and observers who really wanted to know the truth - and were willing to actually hear Brady's defense and consider the evidence and arguments - realize that Brady didn't do anything, or even if he were guilty of some tiny infraction, it was both neglibible and that the NFL was guilty of much more. A lot of knowledgable fans and sports writers cite Deflategate as the time Goodell lost all credibility as an arbiter.
Before the Wells Report, most of the public chatter was that Goodell was going to "destroy the evidence" and that he'd let Brady off with a slap on the wrist because it's bad for business. Most people were 100% convinced Brady was guilty after the fake January PSI report and there would never be a way to convince those people anyway.
That's the PR front that he was dealing with, not an investigatory board made up of scholars and jurors pledged to finding the truth.
I stand by my belief that Goodell acts based on public perception. Not doing what Goodell/Wells wanted didn't help. You can argue that he still would have been found guilty, which might be true, but I'm convinced had he allowed Wells to examine his phone's contents it would have been a much more difficult case for Wells to argue and for the public to deem him a cheater. Goodell operated under the "more probable than not" standard under the old CBA. You give him any ammunition, he would have used it against you. Ask yourself this question, why would Brady destroy his cell phone on the DAY of the investigation? Even if he was innocent, do you think it helps? He said he wanted to switch over to the new iPhone 6, which wasn't really new but in actuality came out in September 2015 (and the investigation was in March 2016). Like I said, he didn't help himself.
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