Look at the end of my post previous to yours.
Funny how those sources he "couldn't get to" had to call him up to tell him to stop calling the teammates.
I think you're going overboard trying to blame this on one specific reporter. Once the rumor got out there, and the first reporter called a few of his friends, there's no doubt that
multiple reporters were now calling all over the place to anyone and everyone they could think of (including the Patriots team and Bruschi's agent).
Let's reconstruct what most likely happened: A tip was delivered to reporter A. I will give reporter A the benefit of the doubt that it was from a known source... not, like, just some anonymous e-mail from a complete stranger.
At this point, reporter A calls some legitimate sources, but also calls reporters B, C and D to see if they heard anything. So what do you think happened at this point..? Do you think reporters B, C and D sat by their phones twiddling their thumbs hoping to hear back from reporter A...? No. What happened next was reporters A, B, C and D are now calling various sources they know at the hospital, the team, Bruschi's agent, etc, not to mention calling reporters E, F, G and H. Needless to say, reporters A, B, C, D, E, F, G and H all know this is the biggest news story of the year if true so they are all aggressively trying to confirm or deny it. Maybe eventually reporters A, C, E and H receive official denials, so they put the story to rest, but B, C, D and F are still in hot pursuit. Sooner or later some friend of a friend of a friend hears about all this activity and puts it on the internet, at which point all hell breaks loose.
Meahwhile, the subject of all this speculation, his teammates and the Pats' officials are getting quite irritated so they call on the media to stop all the phone calls and nonsense.
Meanwhile, no media member has spoken or printed a single word in the press or airwaves that any of this was true or could even possibly be true. Nor is any media member deliberately and maliciously spreading a rumor he knows to be false. No "Bruschi is dead" stories have been printed, no news reports saying "Sources tell us Bruschi is dead" and no helicopters are flying over Bruschi's household.
Sorry, but I am just not seeing anything grossly unethical conduct by the major players in any of the above.