Obviously it's not going to get as much coverage as if it were a star player. But if you want to look at it from a detached media coverage point of view, as a story it will likely get more traction than the Williams & Nash passings.
Again, if you want to look at it from a matter-of-fact media story POV, you have him instructing his friend and saving her, combined with the whole Louisana/LSU/Katrina angle, which still has legs in the media. Plus, he is a Patriot, which is one of the more popular media teams.
Don't worry -- by the time the day is out it will be a top story.
Again, not that I want to look at this from a clinical angle, its still a tragedy and my utmost concern is for family and friends, but I'm sure this will become a bigger story.