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Yes. Not as much as a guy like Beckham, but maybe more so than any other US athlete in the 4 major sports. When he was injured in 2008 it was on the sports page of the China Daily.
Wow. That's surprising. Since you brought up the 4 major sports, I would have expected Lebron and Kobe to head the list with Manning being THE MAN in football (endorsements, etc).