This is the classic mountain out of a molehill. Should BB have been reprimanded and fined...YES! Did this need to become the story of the century on a par with the OJ Simpson case....no NY Media completely blew this out of proportion and Goodell ate it up and decided to use this issue to enhance his own tough guy image. In the process, he has tarnished a great franchise unnecessarily, slmmed one of the greatest coaches the game has ever seen and punished the Patriots fans. This totally could have been handled quietly without fanfare. Goodell even admitted it had no impact on the game. Goodell let his ego get in the way here.