NFL Rules Digest: Coin Toss The toss of coin will take place within three minutes of kickoff in center of field. The toss will be called by the visiting captain before the coin is flipped. The winner may choose one of two privileges and the loser gets the other: (a) Receive or kick (b) Goal his team will defend Immediately prior to the start of the second half, the captains of both teams must inform the officials of their respective choices. The loser of the original coin toss gets first choice. The last part makes no sense to me or I am just reading it wrong. So technically the team that loses the coin toss could actually get the ball to start both halves. Example Bills win toss elect to kick to Pats, but according to the rule the Pats then have the choice of what to do at the beginning of the 2nd half. So am I reading this wrong?