The new CBA grants the players 55% of broadcast revenue, 45%of NFL Ventures revenue and 40% of local team revenues
up to 47% of the net revenue from these sources. The TV deal actually provides the greatest portion of shared revenue, and is the most predictable for cap purposes.
It comes down to who you believe: the owners or the NFLPA. The owners are saying the cap stays flat through 2015 while the NFLPA says it grows with revenue. Both are saying it will be incremental.
I believe the players and their agents, frankly. If you look at veteran contracts signed since the CBA was ratified, the escalators kick in in 2014 to coincide with the broadcast revenues. Exhibit A - Gronkowski's extension
Breaking down Gronk extension - New England Patriots Blog - ESPN Boston
In 2014, when the new broadcast deal kicks in, the league revenues go up substantially - so should the salary cap. You are correct in thinking that the owners are trying to set up the perception that the cap may stay flat, but this is being dealt with by the NFLPA.
An incremental increase is indeed in the works and begins with 2013 - a modest $7M (5.7%) increase followed by another $6M per team (5%) increase. That added money makes Brady's cap hit less daunting as it reduces the percentage of payroll he represents under the cap.
Greg Bedard laid out the union's plans and projections in March 2012:
"The NFL offered a cap of $121 million in ’12 - it will be $120.6 million. That’s a loss of $12.8 million for the players.
In ’13, the NFL’s proposed cap was $128 million. If the actual cap stays flat at $121 million, that’s a loss of $224 million.
The proposed ’14 cap was $134 million. If the actual number is again at $121 million, players will have lost $416 million in a year they expect to strike it rich.
That’s $652.8 million lost in the final three years - $448 million if the gains in ’11 are included.
And if 2015 also remains flat, the players will have lost more than a billion dollars from 2012-15.
Surely players and agents are going to be upset if this comes to pass.
“I can’t speak to what the owners were speaking to down there,’’ NFLPA president Domonique Foxworth said. “Honestly, next week is when I’m going to go crunch all the numbers with our lawyers and figure out the true cap projections, so it’s hard for me [to comment]. I really wish I could give you some definitive answer but one thing I know is the NFL isn’t getting less popular, so I don’t think that anyone is in danger, from owners or the players’ side, going bankrupt any time soon.’’
The biggest reason the union got fed up over the negotiations was that the NFL refused to link the cap to the actual revenue generated by the league each year. That was an important issue to the NFLPA, and it ended up getting an annual linkage."
Why would the players give the owners a pass on 2014 revenue sharing when they know now what the revenue from TV will be?