Yes, he's serious. Brady practically fell to the ground laughing. He also gives as good as he gets, keeping the atmosphere light at times in the locker room, ie, he had some of the big guys remove all the tires on Matt C's car and stacked three of them in front of his locker,the kid had to walk home as Brady made him look for his forth tire!
What I thought was really cool, was Brady insisting that he wouldn't do the Visa commercial unless it involved his O line. Thus the "layers of protection" ad that Hochstein stole the show in uttering his famous line "why can't I be the director" IIRC. This may have been the same deal with the Sirus ad that included his "favorite" receivers Givens,Branch and Brown. Nice to see Brady taking care of his boys off the field.