He admitted this is all about PR. Costas: You can't thwart all the high technology. There are binoculars now with taping capability. Goodell: Yes, but this wasn't high technology. It was a regular videocamera, in the open. All he cares about is the perception, not the actual cheating. Now he says Kraft wasn't aware. LOL!! Yeah, everyone else is aware about it except the most powerful owner in football.