Yup. And it's working. They've already lost all their draft picks on ESPN. Hell, I'm watching First Take. Yikes! I mean, you really can just say anything about the Patriots at this point and it all just becomes part of the narrative. "I'm not saying Bill Belichick did ______, but because he did _______, HE IS GUILTY AND SHOULD BE FINED, SUSPENDED, AND LOSE ALL DRAFT PICKS."
I understand that the NFL might not mind what is being talked about as long as the NFL remains at the height of the discussion, but I think there's something to be said for not allowing the discussion on one of your flagship franchises "cheating" to just swirl around the toilet for days one end. It's sad, and while I don't think this will affect my enjoyment of the Super Bowl, it's another in a long line of things that makes me wonder how much I'll care about the NFL down the line. They have this country by the balls in terms of being a successful, omnipresent professional sports league, and they're doing everything they can to **** it up.