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How great would this be if Brady sues, lets say for 100 million. I think this is a reasonable amount taking into consideration his net worth, and a recent report were he sees fit to lose about 8 million a year in future endorsement. When he wins, he then renegotiate's his contract to 0$ a year, frees up a bunch of cap space, and wins another 3 super bowls. This would be the top of the list of things he could do to slap all other 31 owners and the NFL in the face.
Sounds good in principle, but there's a veteran's minimum that would be the lowest he can go. We'd have to ask Miguel, but I'm assuming that's around 1 million dollars. Either way, he's still under contract for three more seasons, so it's probably purely fantastical thinking.
As far as his losing money on endorsement deals, I'd imagine that it's pretty safe to say someone would want solid proof of the companies that have turned him down or terminated his deal/contract. You can't go on a subjective opinionated projection written by a reporter that he's lost marketability, at least not just on its own, anyway.