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For those who want the total story ...
The story behind how Tom Brady ended up wearing KT Tape during AFC championship
The story behind how Tom Brady ended up wearing KT Tape during AFC championship
KT Tape marketing brand manager, Jacki Cassady, was at her booth during a professional baseball athletic training conference when a man approached her with a unique request. He only said he was a professional doctor to athletes and he said he had a player on the Patriots that needed to be taped up with very specific requirements. The tape needed to cover stitches on a thumb, but have the thumb still be as flexible as possible. That was the only information the doctor provided, and did not say his name.
The black extreme tape was too big for a thumb, so the 10-inch strip was cut in half and tested on the doctor’s thumb. His assistant took pictures of the taped-up thumb and presumably sent them to the Patriots back in Foxboro.