In '07 I felt King was one of those - more so than others - that really grabbed on to the SG story and would absolutely not let it go. Others in the media were beating the same dead horse, but for other reasons. Gregg Easterbrook had his connections with Specter and Comcast - he had been writing about antitrust and the Sunday Ticket for some time previously - and he used the SG story to further that agenda. Gary Myers wrote incessantly about it to pander to his audience of Jet fans. Most everyone could care less about the facts; they were just looking to sell more papers, increase ratings, and boost their profits.
Many wrote about cheating and an unfair advantage, but King was the only one that seemed to sincerely be morally bothered by the incident. I think to him he equated it with baseball players using steroids and in his eyes ruining a quaint game. The issue I have with King both then and now is that he has never appeared to have done even the slightest bit of research into the practices of filming and of stealing signals. His usage of the phrase 'secretly videotaping' shows how little he still knows even now, while at the same time recklessly perpetuating a myth about the event. That's just shoddy journalism.
With such a poor effort to get his facts right, it's no wonder that King does not understand SG. For the Patriots to continue to be successful, it must be very bothersome for someone like King because it shatters his incorrect belief in what actually happened, and the effects that the filming had on winning.
