4 Things the Pats need to do about this.
1. Someone should send a link to BSPN and other media outlets, of the "your team cheats" site and ask them to do a story on them. And ask them why the Broncos, Steelers, and Jets are the 3 most prolific cheater teams and the Pats are in the bottom third. (btw. I think this will only work if the owner of the site is NOT a Pats fan).
2. The Pats PR department should get out in front of this story by outing Van Atta's history of unethically using un "anonymous sources" and unsubstantiated facts. I would also document all the inuendo and misinformation from the OTL story. I'd also frame the narrative to promote the idea that this is all about sour grapes. Teams that can't beat the Pats and don't want to admit their OWN failings. ie. Tomlin and Rothlessberger, 2 easy examples of stupidity combined with ineptitude, and the inability to be accountable.
3. Again, get in front of this with a press conference that basically says, we are tired of all this crap from BSPN, and the Pats welcome any and all new information that will just substantiate the truth of "spygtate", which is the Pats did NOTHING that was against the rules of the NFL. They gained no competitive advantage, since every team had someone trying to steal the opposing team's signals. And that the ONLY thing the Pats did was film those signals from a place, a league memo (not a rule) told them not to. The truth is that the Pats were ONLY guilty of not following a league directed procedure (again, NOT a rule) They did not cheat or gain an unfair advantage, unlike the Broncos,jets, Steeler's and Niners have done over many occasions., \
4. Make it known that the Pats will welcome every complaint against them that is backed by Facts and people who will stand up and defend them. If any turn out to be true, the Pats will immediately apologize and take accountability for their actions, UNLIKE so many teams and players who are falsely accusing the Pats now, many just to get their names back in the news.
BOTTOM LINE : It's time that the Front office take on the burden of this attack. It's time they took the offensive and not just either react to this crap, or try to ignore it. Let the team concentrate on just playing the games, but unleash the PR department and take it to Goodell and BSPN. The fact is that NO bully is ever going to stop terrorizing you until you make them stop with some direct action.
