By taking so long, the NFL has turned the main story of the week into whether or not the Pats are cheaters. The story is headlining sites like Huffington Post, and drawing all sorts of attention outside of people who even watch football. It's getting people interested. A Superbowl that's a battle of good vs. evil is far more profitable than one that is a battle of the Seahawks vs. the Pats.
Plus, the Pats already have a large hate base, of people who are jealous of their success, of people who are still obsessed with Spygate, of people who can't stand the storybook life of Brady or the unfriendliness of Belichick. The NFL is feeding the trolls, and oddly that includes us who have collectively made over 5000 posts on this subject in this and other threads (more posts than for the AFC championship game). We love it. We hate it.
The good news is that the Pats are very insular and really don't care what other people think. The Pats are out to win, and in the end a Superbowl trophy, a Superbowl ring, the glory, the endorsements, the fame, the money, the legacy, etc. more than outweigh anything else. The players know this. Win the Superbowl, and no matter what people may say, you still won the championship.
The bad news is, Maybe the Pats really did cheat. Maybe this form of cheating has been going on for awhile. Maybe there will be an asterisk after our victories. Maybe the Pats will get a serious penalty -- loss of draft picks or suspensions or worse. Right now all we can do is hope that the Pats did not break the rules, did not do anything too outrageous, and that Brady is capable of playing with a football that is 12.5-13.5 psi, because that's what he'll have in Superbowl, no doubt.
But, if the Pats broke the rules, I think most of us will settle for a Superbowl win and an asterisk, even if that asterisk doesn't feel so good.