The thing about Borges is that before he decided to turn his columns into a personal vendetta against Belichick for choosing Brady over Bledsoe, I actually really liked his columns. He was always a bit full of himself, but the guy knows football. I actually still read his Sunday "On Football" column because when he talks the NFL in general he is pretty insightful.
Now when covering the Pats, he can only come out with one objective column a month or so. Otherwise, he will contradict himself just to bash Belichick. With him, it isn't the coaching, it's the players until the Pats shot the bed and then it is the coaching. When the passing game is off, he points out that if Branch was here that it wouldn't have. When the passing game is on, he will say that Branch would have turned what was a big gain into a TD.