This is a good idea, by hitting brady and the pats with such a large penalty they probably feel that more people will tune in to watch the outcome. Like someone said the other day 'the nfl is becoming like the WWE. Stoke up the drama and make more $$$$$$$$$. How long has the nfl been around 70 years? well thats 70 years of integrity down the drain. thats the way i see it after this obscenity.
BTW, Bob Kraft most likely thinks the fans are going to show up, they're going to buy pats gear, hes taken us for granted. So hit him in the pocket, that'll get his attention.