TheGodInAGreyHoodie
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Bill Belichick: fashion icon? | ProFootballTalk.com
Clothing companies looking for an NFL endorser to move their product should stop throwing cash at traditional choices like star quarterbacks. Instead, they should set their sights on Bill Belichick.
It turns out the man known for his lack of fashion sense actually sells. According to Reebok officials, roughly 50 percent of all grey hoodies sold in the NFL have a Patriots logo on it. (No word how many consumers promptly cut off the bottoms of the sleeves.)
A Reebok executive explains to Mike Reiss of the Boston Globe they were actually annoyed when Belichick first wore his famous sweatshirt during games. It turns out Belichick was wearing gear that was meant for players, and the hoodie was not approved coaching gear.
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