I think Holley was just poorly prepared to ask what I think is actually a really good question. The question is, when you have 53 players in a room and they are all thinking, "they suck, they know they suck, we know they suck, everyone knows they suck, and we're favored by 15 points" how do you prepare your team to play its best, since maybe on this given Sunday they won't suck? BB's response, going back to the 2004 game against the Dolphins is close to a response. But when you phrase the question in terms of getting your team to buy into not being overly enamored (or intimidated) by what an opponent has done or not done, I think it's a good question.
That's really the question. I think BB knew it was the question too, but he was having fun with a bit of a strawman, once Holley phrased it inartfully -- BB just decided to riff on the "irresponsible" question about coaching to the opponent's level of suck.
BB is a say what you mean and mean what you say kind of guy, so shame on any reporter who is too casual with the questions he asks. And while sports journalism is a blood sport and it's all for entertainment anyway, so when a coach rips a guy a new one, it's just as fun as when the reporter goads the coach into something quotable. But, for the record, there are some coaches who would be more charitable and respond to a dumb question by finding the good question in the stupidity and answering that. Not our guy, though.