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OT: Other Networks Attacking ESPN: Ratings Declining, etc
Quote:
By JOHN OURAND
Staff writer
Published March 17, 2008 : Page 01
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN’s multiplatform strategy as a flawed concept. It calls ESPN’s marketing machine a myth. It says that a sports property’s TV ratings consistently decline on ABC and ESPN.
The presentation, titled “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year.....
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Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
Quote:
Originally Posted by BigMike
By JOHN OURAND
Staff writer
Published March 17, 2008 : Page 01
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN’s multiplatform strategy as a flawed concept. It calls ESPN’s marketing machine a myth. It says that a sports property’s TV ratings consistently decline on ABC and ESPN.
The presentation, titled “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year..... http://www.sportsbusinessjournal.com/article/58375
Great post, great content. Glad to hear it. It's not, imo, the "multi platform strategy" that is flawed, it's the fact that they fire all the good analysts (or back burner them) and focus on the superdouches. C'mon Dari Gnu Gnokah? The analysts are awful now, it's the sports equivalent of FoxNews, sensationalist journalism which ignores facts and focuses on "stories"...be they invented (usually) or not. I hope they have to go back to reporting about sports they aren't allowed to show live, they were a better network then. Now it's like watching The Weather Channel during a tropical storm or snowstorm that they thought was going to be a Hurricane or Blizzard.
__________________
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Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
Quote:
Originally Posted by BigMike
By JOHN OURAND
Staff writer
Published March 17, 2008 : Page 01
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN’s multiplatform strategy as a flawed concept. It calls ESPN’s marketing machine a myth. It says that a sports property’s TV ratings consistently decline on ABC and ESPN.
The presentation, titled “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings,” looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year..... http://www.sportsbusinessjournal.com/article/58375
Very good read....really illustrates what we Pats fans have been talking about for a while now......
Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
I don't watch ESPN except if they have exclusive rights to the game I wish to see ... even then ... if it's local I turn off the sound. It's amazing how such a huge company can suck so bad at showing a game ... they don't know how to show a game without all the BS they throw into it.
Every game has a subplot, a hero, a villain, a mastermind, a retread and an up and comer. There are more ... those are just a few. There's always a rumor or two probably designed to get people to go to ESPN.com. It pains me to put their game on ... it really does ... but I'm loyal and that's the only reason I do it.
Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
Quote:
Originally Posted by F.B.N.
I don't watch ESPN except if they have exclusive rights to the game I wish to see ... even then ... if it's local I turn off the sound. It's amazing how such a huge company can suck so bad at showing a game ... they don't know how to show a game without all the BS they throw into it.
Every game has a subplot, a hero, a villain, a mastermind, a retread and an up and comer. There are more ... those are just a few. There's always a rumor or two probably designed to get people to go to ESPN.com. It pains me to put their game on ... it really does ... but I'm loyal and that's the only reason I do it.
Couldnt agree more....they do have the unfortunate rights to the game we all love to watch....it is crazy to see all of the "enhancements" they put into the game to make it more marketable for the greater good of ESPN....
Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
Quote:
Originally Posted by F.B.N.
I don't watch ESPN except if they have exclusive rights to the game I wish to see ... even then ... if it's local I turn off the sound. It's amazing how such a huge company can suck so bad at showing a game ... they don't know how to show a game without all the BS they throw into it.
Every game has a subplot, a hero, a villain, a mastermind, a retread and an up and comer. There are more ... those are just a few. There's always a rumor or two probably designed to get people to go to ESPN.com. It pains me to put their game on ... it really does ... but I'm loyal and that's the only reason I do it.
But without storylines, how could we, the idiot viewers, be entertained, or understand what we're seeing?
It really is atrocious. ESPN has become one long, drawn out insult to the intelligence of everyone who enjoys athletics. What they don't realize is that the great commentators, and the great events they covered, were great because the game told its own story, and the men in the booth just described it. I don't think anyone enjoys being told what the plot will be while watching an unscripted event.
Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
Quote:
Originally Posted by Richter
But without storylines, how could we, the idiot viewers, be entertained, or understand what we're seeing?
It really is atrocious. ESPN has become one long, drawn out insult to the intelligence of everyone who enjoys athletics. What they don't realize is that the great commentators, and the great events they covered, were great because the game told its own story, and the men in the booth just described it. I don't think anyone enjoys being told what the plot will be while watching an unscripted event.
I don't disagree with you about that, but what does it say about how NFL Network approaches it. How does Sterling Sharpe, Marshall Faulk, and Deion Sanders reflect on our intelligence? Or their perception thereof...
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Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
sadly ESPN is like Microsoft(for all those M$ haters ) . So unless there i sports 'linux' which can come out, people are stuck with the mediocrity because they are only 24 hr sports channel.
Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
I just dubbed my 1985 SB20 tape onto DVD and it is fascinating the difference
between the announcers today and then (Merlin Olsen & Dick Enberg) along with
the game presentation. The quality of the analysis and the game presentation
were outstanding (even if we did get our asses kicked from one end of the
field to the other). When is the last time you actually saw the teams swap
out defenses and offenses on the field instead of going to a commercial?
There were plenty of commercials but none that intruded on the game except
for one instance where they came back late from a punt and they missed the
kick. Other than that it was good watching football (except for the losing thing
that is!). They did have a few douches (Pete Axthelm, Ahmad Rashad, Bob
Costas, and Bob Griese) who managed to make the broadcast less appealing
but for the most part they were an insignificant part of the team (except for
Costas.
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OT: Other Networks Attacking ESPN: Ratings Declining, etc
Re: OT: Other Networks Attacking ESPN: Ratings Declining, etc
) . So unless there i sports 'linux' which can come out, people are stuck with the mediocrity because they are only 24 hr sports channel.
Linear Mode
