upstater1
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Well, I agree in some sense, but you're also operating under an assumption that there's some pure, optimal market which isn't built on the exact kind of practices you're describing, which isn't really true except in the minds of classical liberal theorists.
The ethics question is a wider one, though, and an interesting one, since it seems to be related to amenities in general, of which athletics are merely part. Students are shelling out more fees and tuition money to fund athletics and many other amenities - student centers, gyms, food courts, etc. - which ultimately have little to nothing to do with academics and everything to do with lifestyle. The "amenities race" is one of the more absurd side-effects of increased privatization. And along with it comes administrators specifically for those amenities, who are inevitably paid substantially more than some of your academic foot soldiers like adjunct professors and graduate students.
The pure market I'm talking about is pretty simple. The sport goes pro. It competes either as a minor league for the majors, or else it affiliates with universities, or else it is totally independent and it fights for dollars against Major League Lacrosse and the like.
I agree about the amenities part, but the truth is that every school has a totally separate budget for room & board and the like. The cost of those amenities is a separate budget item from the educational part. AND, you pay for it separately as well. Off-campus students don't pay for any of it except of course the fee part (athletics, etc.) and they subsidize the food part if they choose to eat there (higher price per meal for non-plan students). The costs of amenities are not rolled into tuition. They are separate: extra fees and/or room + board.