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When a player is fired or disciplined for an off-field brush with the law, you often hear defenders say things like "but he hasn't been convicted yet" or "but his alcohol level was below the limit so it's not really a crime" or "what ever happened to 'innocent until proven guilty'?" Similarly, when a player (or broadcaster) is fired or disciplined for saying something offensive, you get a guaranteed flood of complaints: "aren't we supposed to have free speech in this country?"
Freedom of speech and the presumption of innocence protect you from mistreatment from your GOVERNMENT. The GOVERNMENT isn't supposed to punish you for voicing opinions that the public considers unpalatable. The GOVERNMENT has to prove you're guilty of a crime beyond a reasonable doubt. But a private employer can and should fire a guy for conduct that makes the employer look bad to its customers. A private employer can and should fire a guy for a pattern of conduct that demonstrates poor judgment, regardless of whether the conduct constitutes a crime. The rules and statues in question aren't the criminal code but labor law and the employee's contract.
Mmm, not to get too political, but in Europe we have laws that are supposed to protect employees against "unfair dismissal" -- an employer who simply said that the employee made the firm "look bad to its customers" would have a VERY hard time in court without something a lot more substantial (e.g. demonstrating that the behaviour in question materially interfered with the way that the employee carried out his/her duties).
That's where it is interesting from a football point of view. Haven't the NFLPA negotiated this with the league so that teams have in effect given their employees protection? I don't know the wording of the agreement, but I assume that the Bears would have to argue that the driving offence forms part of a pattern of unselfdisciplined conduct that compromised Johnson as a player -- not just that it made the NFL "look bad".