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He uses the plural multiple times and deploys "Top 30" in receiving as a stat in the article. What else could he possibly be trying to measure in a 32 team league other than good receivers in general?
Not the way I read this article at all. Have a look at the following paragraph:
"In 1995, when the Cowboys won their last Super Bowl, Irvin caught 111 passes. Kevin Williams, the other starting wide receiver, caught only 38 balls. But those days of offensive imbalance are over. The formula for success in today's NFL is run the ball, play defense and spread it around in the passing game."
Seems to me that it's all about Jerry Jones' (alleged) obsession with a superstar number one receiver.