upstater1
Hall of Fame Poster
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- Nov 29, 2005
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Because of the break-up of Mould's band in the 1980s, he needed a job. He somehow landed a gig at WCW which competed against Vince McMahon's WWF. At the time, WCW was trying to steal wrestlers from McMahon, who was still into hiding the choreography of pro wrestling, and choosing to emphasize the good vs. evil fight based on nationality and politics (i.e. the Iron Shiek, the Russian Bear, etc.) At WCW Mould and a couple other writers changed things up by developing narratives. They took a cue from soap operas. They ditched the politics and started long running stories to get the audience hooked. WCW shot up in popularity, started winning over WWF. This was a good show business formula. Even worse, the fact that pro wrestling let down its guard and didn't care that it was now openly fake didn't do anything to diminish its popularity. Sure some fans moved on to martial arts fighting, but pro restling grew much bigger in popularity.
The pro wrestling writers of the 90s showed that the product matters much less than the story for a mass audience. There are housewives on my facebook page opining about how the Patriots cheat. The soap opera really really sells. The NFL is gambling that it can retain the hardcore fans who have nowhere else to go (unless someone starts a bloodthirsty football league where players bludgeon each other) and so it needs to add viewers with soap operas, viewers who would not otherwise watch.
Bob Mould and the writers that came in with him showed that this thinking worked with wrestling. I think it will also work with the NFL. The NFL is not going to lose fans because we are coddling players due to concussion protocols. It will only add fans for being safer. But you still need to gin up people's resentments. And that's what the soap opera style is all about.