Earlier I broached the subject that deflategate wasn't really about the balls, but perhaps about driving a wedge between Goodell and one of his most stauch supporters, in Kraft.
I don't think it takes too much ingenuity to imagine someone or a group realizing an opportunity to create separation by leaking something to Kravitz, especially after a tough loss- knowing that Kravitz is a known Pats-hater. Add a few more talking heads being cued, and before you know it, there's a feeding frenzy.
It's beyond question that this thing was staged, especially when it was revealed that the balls were never measured with a device, only given the good old squeeze prior to the game; so the "1-2 PSI under legal pressure" information is completely false.
Nobody cares at this point.
And at the same time, this same group or person would advise Goodell to keep a low profile and say nothing, exactly the opposite of what he should be doing. This serves a twofold purpose- one in that Kraft would perceive it as a complete lack of support, and question of his character, and two, it would add more fuel to the fire that Goodell's leadership is lacking.
Without knowing the specifics of Goodell's contract, I still would imagine that he can only be removed by majority vote from the executive committee which is composed of a representative from each team.
We now know which side Kraft is on now.