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That's great and all, but it doesn't change the fact that viewership for the finals as a whole is half of what it was at it's peak.the only thing i really conclude from this chart is that there was a huge dropoff in viewership after Michael Jordan's second retirement from the Bulls (actually, after his first retirement as well). it basically mirrors my own experience--i paid a lot less attention to the NBA after Jordan retired.
this year's game 7 was the third most-watched NBA game since 1993:
LeBron, Cleveland’s Game 7 Triumph Tops 30 Million Viewers — Sports Media Watch