I didn't quote it because it says the same stuff, they are just continuing to break the numbers apart into irrelevant sections. The NFL makes 1.25%, and even that supposedly gets spent on the campaign. If they sold regular merchandise they make 12.5%.
The main complaint here is that the NFL should take a loss, instead of merely making no profit. Oh, and they are responsible for the admin costs of the ACS for some reason. If they give ten dollars, it's why not eleven? So basically they run this whole campaign, and advertisement and donations for nothing. And yeah, they get some good PR out of it too but **** sakes what do you want? The NFL generates millions for breast cancer, and you and I don't come close. They don't have to give Jack ****. Run a negative campaign over it and that probably exactly what they'll give. There's thousands of other charities who the NFL doesn't give **** too that would happily take the PR alone for nothing. Sorry, but if the NFL was taking 90% of profits and donating 10% (Like some shady charity drives) they would probably have something, but this is nothing.