BPF

Cassel part of Super hype - Reiss' Pieces - Boston.com

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"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."
Aristotle

"I know nothing except the fact of my ignorance."
Socrates

STH since 1994....sec 236

Mosi Moose

Good for Matt. Also, I'm sure more exposure like this would only help his marketability (is that a word?) for teams thinking about trading for him.

Deus Irae

"G"? They actually paid someone in marketing to come up with that?


"I'm gonna go score some G, because I'm really thirsty."

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"The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane."
- Marcus Aurelius

ctpatsfan77

FWIW, it's actually "Gatorade G."

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"Momentum was quickly snatched away by New England, who once again proved that any Patriot, at any moment, can make a play." —Inside the NFL, Packers v. Patriots

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Leave No Doubt

LOL seriously.

It's called re-branding,branding being the (fairly) new marketing buzz word. Gatorade (WAY too long to say of course plus it's been around a long time) morphed into G,just G. Does it have the same color scheme I wonder? And what will they do with all those Gatorade-branded towels

EDIT: I didn't see that it's actually "Gatorade G" lol. That's even odder,but congrats to Matty anyway!

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edit...2012 BABY!

signbabybrady

Is it some type of new gatorade is it the same old Gatorade plus a G. I prefer Pepsi P anyways.

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fair catch fryar

Probably the same marketing geniuses that helped Prince relabel himself at one time. Remember when he switched from Prince to..............?............and then back again.

Ice Cold Bruschi

I wish we could just put Matt in suspended animation until Tom retires. Hmmmmm I wonder if he would agree to be cryogenically frozen until then and sign a contract that becomes active as soon as he's woken up lol

Deus Irae

I'm always interested in watching people who are brilliant enough to rise to the very top of their 'industry' make the Coca Cola mistake time and time again.

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"The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane."
- Marcus Aurelius

PatsFaninAZ

"The scientifically-proven formula of Gatorade Thirst Quencer remains unchanged in Gatorade G. The difference is all about attitude."

Reference: Gatorade® - FAQ

I actually got a giveaway free "G" bag in park city last week. It's a nice bag.