09-06-2008, 02:00 PM
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#8
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Administrator
Join Date: Mar 2000
Location: Seacoast, NH
Posts: 4,419
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Re: Does anyone read sports on WEEI.COM ?
Quote:
Originally Posted by Patslifer
True... But, the massive resources they have poured into promoting WEEI.COM has increased their traffic by a large number. In the end traffic is the name of the game. Traffic = higher prices for banner ads, and streaming radio commercials. I think they have done a good job.
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I would tend to agree. They went over two years before they started streaming again, and once they did people came back in droves since most people don't spend all day in their cars, and getting AM reception at home is almost impossible. Thier radio promotion of the clubhouse insider promotions has obviously driven their site membership #'s way up, and from what I can see it's been extremely successful. Their site has also improved by leaps and bounds from where they were a few years ago, and I find the idea of what they're doing with the ".com" radio show intriguing. It will be interesting to see how it goes. - Ian
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