The Gillette Company and The Kraft Group today announced a 15-year agreement that gives Gillette exclusive naming rights to the home stadium and sports complex of the Super Bowl Champion New England Patriots of the National Football League and the New England Revolution of Major League Soccer.
The move marks the end of CMGI field, which will require the change of over 2000 interior signs that will need to be changed before the Pats open the regular season against the Pittsburgh Steelers on September 9th.
Terms of the deal were not disclosed.
This is an archived article originally published on
August 5, 2002.
Content reflects the editorial context of its original publication date.
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