01-04-2013, 10:14 PM
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#8
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On The Game Day Roster
Join Date: Feb 2008
Location: near the river
Posts: 428
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Re: 2012 Patriots Set TV Ratings Records
Always wondered how some of this comes about
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David Hill, former chairman and CEO of Fox Sports Media Group, why ratings continue to increase and he’ll immediately answer with the “Katz Theory” — as in Howard Katz, the NFL’s senior vice president of broadcasting and media operations. For the past eight years, the former ABC Sports president has led a small team of NFL executives through strings of endless schedule possibilities to develop ones that work best, both on the field and for TV. Earlier this year, the group sifted through as many as 14,000 potential schedules in a quest for the perfect one, or as close to perfect as they could get.
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Monday, Monday
Teams with the most “Monday Night Football” appearances and their average ratings from 2006-2011:
Saints: 11 appearances, 8.8 (average U.S. rating)
Ravens: 10 appearances, 7.9 rating
Broncos: 10 appearances, 7.5 rating
Packers: 10 appearances, 9.1 rating
Vikings: 10 appearances, 9.2 rating
Patriots: 10 appearances, 9.2 rating
Source: Austin Karp, SportsBusiness Daily
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Katz also fields requests from all 32 teams, who send along their wish list, with stadium availability and requests for specific start times. Team requests can be particularly detailed, as NFL coaches are known to prefer consistent game times, while ownership aims to balance national exposure with fan preferences. For example, Patriots owner Robert Kraft has said that he requested more 1 p.m. ET starts this season because his team has played so many prime-time games over the years, which can be an inconvenience to fans.
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Prime-time power - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global
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