Latest from the NFL Marketing Machine: New Draft Day Hats
Steve Balestrieri - PatsFans.com
The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Moving on from their color rush uniform campaign that left television viewers temporarily blinded, the quest for yet more revenue from apparel sales has ventured onward. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.
Interestingly the scoop on this exclusive story was not given to a traditional sports media outlet. The NFL knows those sports fans are already hooked on pro football. The sneak preview was provided to Maxim magazine, known for its titillating photo galleries and glamorous Hollywood celebrity profiles.
Exclusive: Here’s The Hat Football’s Top Pick Will Wear at the 2017 NFL Draft | Maxim
New products to sell to a new target audience that yearns for the latest and greatest style.
Maybe the NFL will use the profits from incremental apparel sales to help former players dealing with the effects of CTE, right?
Yeah, I didn’t think so…..
It took me a while to figure it out, but that is supposed to be one of the dogs from Cleveland’s Dawg Pound.
This hat simply shouts out “bandwagon fan” to me. Maybe I’m wrong and it will catch on, who knows.
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I suppose it could be worse. At least the Patriot hats aren’t as bad as Pittsburgh’s.
Posted Under: NFL Commentary
Tags: Cleveland Browns memorabilia New England Patriots NFL NFL apparel NFL revenues Patriots Pats Pittsburgh Steelers Roger Goodell souvenir
