{"id":11289,"date":"2017-04-11T07:00:55","date_gmt":"2017-04-11T11:00:55","guid":{"rendered":"http:\/\/www.patsfans.com\/patriots\/blog\/?p=11289"},"modified":"2020-05-26T09:15:18","modified_gmt":"2020-05-26T13:15:18","slug":"latest-nfl-marketing-machine-new-draft-day-hats","status":"publish","type":"post","link":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/","title":{"rendered":"Latest from the NFL Marketing Machine: New Draft Day Hats"},"content":{"rendered":"<p>The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Moving on from their color rush uniform campaign that left television viewers temporarily blinded, the quest for yet more revenue from apparel sales has ventured onward. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.<\/p>\n<p>Interestingly the scoop on this exclusive story was not given to a traditional sports media outlet. The NFL knows those sports fans are already hooked on pro football. The sneak preview was provided to Maxim magazine, known for its titillating photo galleries and glamorous Hollywood celebrity profiles.<\/p>\n<p><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"http:\/\/www.maxim.com\/sports\/nfl-draft-hats-new-era-2017-4\" target=\"_blank\" rel=\"noopener noreferrer\">Exclusive: Here&#8217;s The Hat Football&#8217;s Top Pick Will Wear at the 2017 NFL Draft | Maxim<\/a><\/span><\/p>\n<p>New products to sell to a new target audience that yearns for the latest and greatest style.<\/p>\n<p>Maybe the NFL will use the profits from incremental apparel sales to help former players dealing with the effects of CTE, right?<\/p>\n<p>Yeah, I didn&#8217;t think so&#8230;..<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.maxim.com\/.image\/c_limit%2Ccs_srgb%2Cq_80%2Cw_718\/MTQ2MzM4OTU4OTMzMDQyMTkz\/browns-hat3.jpg\" alt=\"Cleveland Browns\" width=\"100%\"\/><\/p>\n<p>It took me a while to figure it out, but that is supposed to be one of the dogs from Cleveland&#8217;s Dawg Pound.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.maxim.com\/.image\/c_limit%2Ccs_srgb%2Cq_80%2Cw_777\/MTQ2MzM5MDgwODAyNzM5ODA5\/steelers-hat1.jpg\" alt=\"Pittsburgh Steelers\"  width=\"100%\"\/><\/p>\n<p>This hat simply shouts out &#8220;bandwagon fan&#8221; to me. Maybe I&#8217;m wrong and it will catch on, who knows.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.maxim.com\/.image\/c_limit%2Ccs_srgb%2Cq_80%2Cw_737\/MTQ2MzM5MDU4NzkwOTY2Mjg5\/pats-hat.jpg\" alt=\"<a href=\"https:\/\/www.patsfans.com\" title=\"New England Patriots at PatsFans.com\"><strong>New England Patriots<\/strong><\/a>\"  width=\"100%\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.maxim.com\/.image\/c_limit%2Ccs_srgb%2Cq_80%2Cw_764\/MTQ2MzM5MDU4NzkxMDk3MzYx\/pats-hat3.jpg\" alt=\"Patriots\"  width=\"100%\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.maxim.com\/.image\/c_limit%2Ccs_srgb%2Cq_80%2Cw_764\/MTQ2MzM5MDU4NzkxMDMxODI1\/pats-hat2.jpg\" alt=\"Pats\"  width=\"100%\"\/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.maxim.com\/.image\/c_limit%2Ccs_srgb%2Cq_80%2Cw_783\/MTQ2MzM5MDU4NzkwOTY2ODgx\/pats-hat4.jpg\" alt=\"Flying Elvis\"  width=\"100%\"\/><\/p>\n<p>I suppose it could be worse. At least the Patriot hats aren&#8217;t as bad as Pittsburgh&#8217;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Moving on from their color rush uniform campaign that left television viewers temporarily blinded, the quest for yet more revenue from apparel sales has ventured onward. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.<\/p>\n","protected":false},"author":8,"featured_media":494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1198,10],"tags":[325,1418,44,70,1420,1421,8,270,201,71,1419],"class_list":["post-11289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl-commentary","category-patriots-news","tag-cleveland-browns","tag-memorabilia","tag-new-england-patriots","tag-nfl","tag-nfl-apparel","tag-nfl-revenues","tag-patriots","tag-pats","tag-pittsburgh-steelers","tag-roger-goodell","tag-souvenir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Latest from the NFL Marketing Machine: New Draft Day Hats<\/title>\n<meta name=\"description\" content=\"The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest from the NFL Marketing Machine: New Draft Day Hats | PatsFans.com\" \/>\n<meta property=\"og:description\" content=\"The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/\" \/>\n<meta property=\"og:site_name\" content=\"PatsFans.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pfans\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-11T11:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-26T13:15:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg?fit=1145%2C640&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1145\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Morgan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@patsfans\" \/>\n<meta name=\"twitter:site\" content=\"@patsfans\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/\"},\"author\":{\"name\":\"John Morgan\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#\\\/schema\\\/person\\\/af5cc5dc09232fe6e9a6be05de0ba3b8\"},\"headline\":\"Latest from the NFL Marketing Machine: New Draft Day Hats\",\"datePublished\":\"2017-04-11T11:00:55+00:00\",\"dateModified\":\"2020-05-26T13:15:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg\",\"keywords\":[\"Cleveland Browns\",\"memorabilia\",\"New England Patriots\",\"NFL\",\"NFL apparel\",\"NFL revenues\",\"Patriots\",\"Pats\",\"Pittsburgh Steelers\",\"Roger Goodell\",\"souvenir\"],\"articleSection\":[\"NFL Commentary\",\"Patriots News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/\",\"url\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/\",\"name\":\"Latest from the NFL Marketing Machine: New Draft Day Hats\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg\",\"datePublished\":\"2017-04-11T11:00:55+00:00\",\"dateModified\":\"2020-05-26T13:15:18+00:00\",\"description\":\"The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg\",\"contentUrl\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg\",\"width\":1145,\"height\":640,\"caption\":\"Steve Balestrieri - PatsFans.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/2017\\\/04\\\/11\\\/latest-nfl-marketing-machine-new-draft-day-hats\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFL Commentary\",\"item\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/category\\\/nfl-commentary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Latest from the NFL Marketing Machine: New Draft Day Hats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/\",\"name\":\"PatsFans.com\",\"description\":\"Patriots Blog with News and Analysis\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#organization\",\"name\":\"PatsFans.com\",\"url\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/PF_Social_Logo.webp\",\"contentUrl\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/PF_Social_Logo.webp\",\"width\":300,\"height\":300,\"caption\":\"PatsFans.com\"},\"image\":{\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pfans\",\"https:\\\/\\\/x.com\\\/patsfans\",\"https:\\\/\\\/www.instagram.com\\\/patsfans\",\"https:\\\/\\\/www.pinterest.com\\\/patsfans\\\/\",\"https:\\\/\\\/www.youtube.com\\\/patsfans\",\"https:\\\/\\\/www.tiktok.com\\\/@patsfans.official\"],\"foundingDate\":\"2000-06-17\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/#\\\/schema\\\/person\\\/af5cc5dc09232fe6e9a6be05de0ba3b8\",\"name\":\"John Morgan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdff8dd2a6c8f622ebe439891d6d193d2cff836260393578757a983b7e4903bf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdff8dd2a6c8f622ebe439891d6d193d2cff836260393578757a983b7e4903bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdff8dd2a6c8f622ebe439891d6d193d2cff836260393578757a983b7e4903bf?s=96&d=mm&r=g\",\"caption\":\"John Morgan\"},\"url\":\"https:\\\/\\\/www.patsfans.com\\\/patriots\\\/blog\\\/author\\\/john-morgan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Latest from the NFL Marketing Machine: New Draft Day Hats","description":"The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/","og_locale":"en_US","og_type":"article","og_title":"Latest from the NFL Marketing Machine: New Draft Day Hats | PatsFans.com","og_description":"The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.","og_url":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/","og_site_name":"PatsFans.com","article_publisher":"https:\/\/www.facebook.com\/pfans","article_published_time":"2017-04-11T11:00:55+00:00","article_modified_time":"2020-05-26T13:15:18+00:00","og_image":[{"width":1145,"height":640,"url":"https:\/\/i0.wp.com\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg?fit=1145%2C640&ssl=1","type":"image\/jpeg"}],"author":"John Morgan","twitter_card":"summary_large_image","twitter_creator":"@patsfans","twitter_site":"@patsfans","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#article","isPartOf":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/"},"author":{"name":"John Morgan","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#\/schema\/person\/af5cc5dc09232fe6e9a6be05de0ba3b8"},"headline":"Latest from the NFL Marketing Machine: New Draft Day Hats","datePublished":"2017-04-11T11:00:55+00:00","dateModified":"2020-05-26T13:15:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/"},"wordCount":242,"publisher":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#organization"},"image":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg","keywords":["Cleveland Browns","memorabilia","New England Patriots","NFL","NFL apparel","NFL revenues","Patriots","Pats","Pittsburgh Steelers","Roger Goodell","souvenir"],"articleSection":["NFL Commentary","Patriots News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/","url":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/","name":"Latest from the NFL Marketing Machine: New Draft Day Hats","isPartOf":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#primaryimage"},"image":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg","datePublished":"2017-04-11T11:00:55+00:00","dateModified":"2020-05-26T13:15:18+00:00","description":"The intrepid warriors at 345 Park Avenue have apparently been busy the last few months. Now it is new and unique hats for all 32 teams, to first be worn in public at the upcoming draft.","breadcrumb":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#primaryimage","url":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg","contentUrl":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg","width":1145,"height":640,"caption":"Steve Balestrieri - PatsFans.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/2017\/04\/11\/latest-nfl-marketing-machine-new-draft-day-hats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.patsfans.com\/patriots\/blog\/"},{"@type":"ListItem","position":2,"name":"NFL Commentary","item":"https:\/\/www.patsfans.com\/patriots\/blog\/category\/nfl-commentary\/"},{"@type":"ListItem","position":3,"name":"Latest from the NFL Marketing Machine: New Draft Day Hats"}]},{"@type":"WebSite","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#website","url":"https:\/\/www.patsfans.com\/patriots\/blog\/","name":"PatsFans.com","description":"Patriots Blog with News and Analysis","publisher":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patsfans.com\/patriots\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#organization","name":"PatsFans.com","url":"https:\/\/www.patsfans.com\/patriots\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2023\/01\/PF_Social_Logo.webp","contentUrl":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2023\/01\/PF_Social_Logo.webp","width":300,"height":300,"caption":"PatsFans.com"},"image":{"@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pfans","https:\/\/x.com\/patsfans","https:\/\/www.instagram.com\/patsfans","https:\/\/www.pinterest.com\/patsfans\/","https:\/\/www.youtube.com\/patsfans","https:\/\/www.tiktok.com\/@patsfans.official"],"foundingDate":"2000-06-17"},{"@type":"Person","@id":"https:\/\/www.patsfans.com\/patriots\/blog\/#\/schema\/person\/af5cc5dc09232fe6e9a6be05de0ba3b8","name":"John Morgan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cdff8dd2a6c8f622ebe439891d6d193d2cff836260393578757a983b7e4903bf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cdff8dd2a6c8f622ebe439891d6d193d2cff836260393578757a983b7e4903bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdff8dd2a6c8f622ebe439891d6d193d2cff836260393578757a983b7e4903bf?s=96&d=mm&r=g","caption":"John Morgan"},"url":"https:\/\/www.patsfans.com\/patriots\/blog\/author\/john-morgan\/"}]}},"jetpack_featured_media_url":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-content\/uploads\/2015\/08\/2015-PreSeason-Practice-Gillette-Stadium-vF8ScFx7.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/posts\/11289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/comments?post=11289"}],"version-history":[{"count":4,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/posts\/11289\/revisions"}],"predecessor-version":[{"id":30859,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/posts\/11289\/revisions\/30859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/media\/494"}],"wp:attachment":[{"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/media?parent=11289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/categories?post=11289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.patsfans.com\/patriots\/blog\/wp-json\/wp\/v2\/tags?post=11289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}