RKK is the owner whose job is to maintain interest in his product. He is also a smart business man who ensured that there was a plan to address the issues from last year and has stated multiple times that BB makes football decisions. Ultimately he is a fan who sometimes talks like a fan. This is only a thing because there is nothing else for the media to talk about until the draft.
While it is fun to think about Lamar as a Patriot, the reality is that he would cost too much to get and pay to put a contending team on the field. The games would look different and be more exciting, the end results would be the same as the last couple of years.