Run it up because you can - it's that simple. Play to score points, play to win, play to win big, and to send a message that is crystal clear: We take no prisoners. Resistance is futile. Expect the worst. If you fall behind early, abandon all hope, run for the exits. I really think this is terrifying a lot of the NFL and this is why we see guys starting to say insane things like, "I hope we see them again" after getting crushed and humiliated. This must be quite stressful for the other teams to watch as it basically ends their delusions of grandeur, which is about all they have for most of the year. I don't know about those guys, but if my team just gave up 500 yards and 50 points I'd want to shut F up and get to the airport as fast as possible. See you later New England, have a nice fall, pretty trees and all that.