First coined by the great E.O. Wilson at Harvard, now it's called evolutionary psychology. It can be devastating against the political ideology of egalitarianism, the typical province of the Left, which is why leftists often make fun of hayseeds who deny Darwinism while themselves denying the practical applications of Darwinism. It all depends on whose ox is gored, I guess. Here's Steve Sailer in a hilarious uptake on why a 45-year-old Newsweek writer (female) doesn't want it said--in scientific terms--why men prefer younger women. Newsweek v. Evolutionary Psychology I often say that men prefer youth and beauty, while women prefer money and power. That's certainly the case when seeing the melting sixty-some-old geriatric narcissists with the tall models courtside in Madison Square Garden. It's the money, dog. Who said life's fair? If I were ever to have a mistress, I'd expect in my dreams that she'd be a lot younger. Male mind, I guess.